Tuesday, October 5, 2010
Target Point: how to get votes
This is the company that Professor Eismeier was talking about during our class (the 9am section). They pinpoint those voters who are sympathetic the a candidate's ideas but would not normally vote or those voters who would be easily swung to the opposite party. By finding the voters who could be easily persuaded to vote for a certain candidate they help win thousands of votes for a campaign. Even only a decade ago politicians never would have dreamed about looking at their campaigns in such a formulated light.
Subscribe to:
Post Comments (Atom)
1 comment:
Thanks Taylor. Alicia Davis Downs graduated from Hamilton in 1997. Below is her bio on Target Point website. This could be someone from our APP class in a few years.
Alicia W. Davis Downs
Alicia Downs is a veteran political operative who has developed strategy, built and managed political operations and designed and implemented grassroots and direct voter contact programs on behalf of national legislative initiatives and for candidates at all levels, across the country. Downs was recently named one of the top ten politicos to watch by Politico.
Downs most recently managed the $60 million 2008 national voter contact effort for the Republican Party including persuasion, absentee, early vote and get out the vote.
Earlier in the cycle, Downs served as a senior member of Governor Mitt Romney’s 2008 Presidential campaign strategic planning team, where she managed voter targeting, contact and outreach efforts.
Prior to joining TargetPoint Consulting in 2007, Downs served as a Regional Political Director for the Republican National Committee, where she designed and implemented the grassroots and voter contact programs across the Mid-Atlantic.
Downs returned to the Republican National Committee in 2005 from the United States Department of Commerce’s Economic Development Administration, where she served as the Deputy Assistant Secretary for External Affairs and Communications.
Leading up to the 2004 presidential election, Downs served as the Republican National Committee’s Director for the Presidential Coordinated Fund, managing the presidential direct contact persuasion and GOTV efforts.
Prior to her return to Washington for the 2004 fall campaign, Downs worked in Manhattan as the Republican National Convention’s Director for External Relations where she designed and managed more than 20 national programs for the delegate and caucus and political and public liaison divisions of the convention.
From 2001 to 2003, Downs served as Associate Political Director in the White House Office of Political Affairs under Ken Mehlman. Before moving to Washington, Davis worked in multiple target states for the Bush/Cheney 2000 presidential campaign and in Massachusetts for Governors Bill Weld and Paul Cellucci’s official offices and campaigns.
Downs is a native of Massachusetts and a graduate of Hamilton College with a dual concentration in Spanish and Government. She lives in Washington, DC with her husband, Jonathan, and their two golden retrievers, Harvey and Warren.
Post a Comment